Built for founders · Teams of 2–50

Hi,
I'm Hayley.

Let's work easy.

You started a business to build something — not to chase, brief, mediate, and sign off. I'll do all of that — so you can run the business, not the tasks. That's the deal.

Lead without lifting a finger · Better results
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Hayley

Founder, not foreman.

You run the company. I'll run the team.

The problem

It's not the work.
It's everything around it.

01
Unclear briefs

"They built what the brief said. Not what you meant."

02
Flying blind

"Something's slipping right now. You'll find out when it's missed."

03
Fragile team

"Your top hire just resigned. You didn't see it coming."

What that looks like
Missed deadlines Overbudget Under-delivered Unhappy team Impossible to keep on track

All three. Every week.

Stress for everyone.

What I actually am

I do the management.
You do the building.

I'm an agentic colleague inside the web app where your team's work lives. From brief to sign-off, I run every task autonomously — the bits a founder doesn't have time to do.

hayley.rocks/draft
Step 1 · Drafting
New task: redesign onboarding flow
Goal
Improve onboarding conversion by 15%
Acceptance criteria
New onboarding looks good and feels right
"Looks good" and "feels right" aren't testable. What specifically must be true for sign-off?
hayley.rocks/clarify
Step 2 · Clarify
Hayley + Marcus · Onboarding redesign
In your own words — what does done look like?
3 onboarding screens, conversion uplift measured against current funnel.
Got it. Anything stopping you?
Need design review on Friday — possible?
I'll check with Ollie now and come back.
Hayley running clarify — async, 24/7
hayley.rocks/closed
Step 6 · Closed
Brand brief Q1 · Sealed 14 Mar
Sealed
Agreement: 3 deliverables, signed off Mar 14
Amendments: 1 (logo scope) — acknowledged
On time
Estimate: 8d · Actual: 7d
"What did Marcus agree about the brand brief?"

Here's what I take off your plate.

The chasing.
The "did you read the brief?"
The "I never agreed to that."
The standups.
The wellness-check guilt.
The status reports.
The sign-off arguments.
The Slack archaeology.
The being-the-bottleneck-for-everything.
The unpaid project manager hat.

You stop doing all of this. I start doing all of this. Simple as.

I do the coordination. You do the building.

The founder's reality

Three things eating founders alive.

Every founder feels these. Most never name them. Hayley fixes all three — same product, same colleague.

01 · Every wasted brief is wasted cash

Briefs are ambiguous, agreements live nowhere, and work gets done wrong.

$420K
annual cost of miscommunication per 100-person company · SHRM
"You signed something off. They built something else. Now you're rewriting the spec on a Friday — and the client deadline is Monday."
"You spent two weeks on the wrong thing because the brief was 'pretty clear, I thought.'"
The cost → £20K+ in dev time · 2 weeks scrapped · A whole feature in the bin
What I do about it: I run a structured agreement conversation before a single hour of work starts. Briefs validated, deadlines real, every closed task sealed into a permanent record so nobody can move the goalposts later.
02 · You're flying blind on the company you built

You can't see what's actually happening until it's too late to act.

71%
of projects fail due to poor resource management · PMI 2024
"You assigned it Friday. By Tuesday you found out the person was already at 130%. Now everything's late and you didn't see it coming."
"You're at 130% and you don't know how to say no to the next thing."
The cost → Late fixes cost 10× early ones · Founder hours on fires · Strategy parked
What I do about it: Live capacity, wellbeing, and trajectory across the whole team. You see what's coming. The team isn't carrying invisible load.
03 · Your team is fragile

Lose one key person and you lose months. You won't see it coming.

50–200%
of an annual salary — what it costs to replace one employee · SHRM
"You found out your senior dev was leaving from her resignation email. You had no idea. She was your bench."
"You stopped putting your hand up six months ago. Nobody noticed. You're already drafting your CV."
The cost → Momentum gone · Knowledge lost · Business stalled
What I do about it: I read behavioural signals from every interaction, give you a plain-English read on every person — without surveillance — and give the team a structurally safe channel to flag overload. People don't walk out without warning anymore.
Meet me

I'm not a system.
I'm a colleague.

Because people like people. Not platforms.

I'm direct, warm, and a little bit cheeky. I do the management work so you can do the building.

I'm on everyone's side — because fair is on everyone's side.

— Sorted before you start.

The agreement

I run every task from brief to sign-off — so you get what was actually agreed and the team isn't building the wrong thing.

The empathy

I notice when someone's stretched. I give you a plain-English read on each person. I give the team a way to flag overload without having the awkward conversation.

The record

I show you what's actually happening across the team — and I make sure they're not carrying invisible load. Nobody's blindsided. Nobody's blamed unfairly.

How I work

Six steps. Zero drama.

I run the whole thing — from brief to sign-off. Each step does something no other tool does. You don't drive the workflow. I do.

01
Agreement
Draft
"This is when I watch your brief get written. I won't let it through if it's vague — I push back in real time, make you state criteria specifically, and won't let you ship a deadline that's already passed."

Nothing ambiguous gets through me.

02
Agreement
Clarify
"The conversation that should happen every time but never does. I run four questions with the assignee — async, 24/7. They play the brief back in their own words, then give me an explicit accept, amend, or decline."

You get an actual agreement, not a hopeful nod.

03
Agreement
Confirm
"I show you exactly how your assignee understood every criterion. You hit confirm — the AC locks permanently. Nobody changes it silently after that. Including you."

You see alignment, not assumption. Goalposts: concrete.

04
Empathy
Work
"I stay present, quietly. Answer brief questions from the agreed brief so the team doesn't have to chase. Flag overload before it becomes burnout. Handle the awkward bits — the 'I need more time' chat, the blocker conversation — so nobody has to."

I'm there if you need me, gone if you don't.

05
Agreement
Review
"Sign-off is a tick-list of the original locked criteria. I don't accept vague feedback. I block scope creep — new criteria don't sneak in here. If there's a dispute, I show the full amendment trail."

Sign-off is what was agreed. Not what someone remembered wanting.

06
Record
Closed
"I seal the full record — brief, every change, every Q&A, every decision. Immutable. Nobody edits a closed task. Six months later you ask me 'what did Marcus agree?' — I remember."

When someone asks what was agreed, I remember. You don't have to.

The deal

Keeps the founder free.
Keeps the team flying.

Two sides. One Hayley. Both sorted.

Hey founder 👋

Your team will understand exactly what you need. Issues get flagged before they become problems. The work gets delivered against what was actually agreed. You stay out of the day-to-day.

  • An honest read on every person — without surveillance
  • Bottlenecks surfaced before they become misses
  • Capacity visible before you assign new work
  • No "that's not what I meant" arguments at sign-off
  • Emotional signals weeks before a resignation
  • Your time back to grow the business
Hey team 👋

Your brief will be clear before you start. Your deadline will be real. And if anything's not right — the awkward chat with the founder? I'll have it for you. You just do the work.

  • A voice before you commit, not after you've failed
  • The awkward conversations — handled by me, not you
  • Sign-off against what was agreed, never against memory
  • One-tap overload button when the week gets too much
  • Wins surfaced, not just failures
  • A working week that doesn't drain you

I'll take the credit. 😘

What changes

Before Hayley.
After Hayley.

Concretely — what working looks like with her in the room.

Before
People resign without warning
Sign-off arguments about who agreed what
Briefs assumed clear. Work done wrong.
Eight status meetings a week
Overload found out after the breakdown
Six months later — nobody remembers what was agreed
Founder is the bottleneck for every decision
Friday rewrites because the brief was off
After
Disengagement flagged weeks before
The record settles it in one click
Briefs validated before they're sent
The team's state in one paragraph
Overload caught at "stretched", not "resigned"
Six months later — Hayley still has every detail
Founder out of the loop. Visibility intact.
Friday off because the brief was right on Monday
The same view, in pounds

What it costs you. Both ways.

For a typical 10-person team — using industry data, not marketing.

Before Hayley
£33K
drained from your business every year
Miscommunication alone: ~£3,300 per person, per year (SHRM). For 10 people — £33,000 lost annually before you count the resignations, rewrites, and rescheduled launches.
→
After Hayley
£1.2K
one annual subscription
Hayley: £99/month for a 10-person team. Flat per workspace — no per-seat surprises. She catches roughly 60% of that miscommunication drain before it costs you anything.
≈ £18,000 / year
net recovered for a 10-person team. That's a 16× return.

Recovery figure based on the average $4,200/person/year cost of miscommunication (SHRM 2018, ≈£3,300 in GBP), discounted by 40% to reflect Hayley's realistic capture rate of brief / clarify / sign-off issues. Doesn't include savings from prevented resignations (50–200% of annual salary, SHRM), recovered meeting time, or rescued projects.

What you pay. What you save.

Hayley pays for herself
before lunchtime.

Every tier returns more than it costs — based on industry data, not marketing.

0–5 people
£69/mo
£828/year
You recover
~£8,000/yr
10× return
6–10 people
£99/mo
£1,188/year
You recover
~£16,000/yr
13× return
11–20 people
£169/mo
£2,028/year
You recover
~£30,000/yr
15× return
21–30 people
£249/mo
£2,988/year
You recover
~£50,000/yr
17× return
31–50 people
£349/mo
£4,188/year
You recover
~£80,000/yr
19× return

Flat per workspace. No per-seat surprises. Add the whole team without thinking about it.

14-day free trial No card required Full product from day one Cancel anytime

Recovery figures based on the average £3,300/person/year cost of miscommunication (SHRM 2018), discounted by 40% to reflect a realistic capture rate. Doesn't include savings from prevented resignations, recovered meeting hours, or rescued projects.

And that's the conservative number.

If Hayley prevents one resignation per year, that's another £15K–£50K recovered for a typical hire (SHRM: replacement = 50–200% of annual salary). At every tier, that single prevented exit returns more than your subscription costs for the next 5–25 years.

Let's work easy.
Be first.

I'm being built right now for founders done with the chaos. Join my waitlist — I'll be in touch when I'm ready.

No spam. Just me, when I'm ready.

FAQ

Things founders ask.

Is this just another Jira?
Hayley Nope. Jira tracks work. I run agreements. Tracking what's already been started doesn't help if the brief was wrong, the deadline was unrealistic, or the goalposts moved silently. I fix the bit that always gets skipped.
My team is only 3 people. Is this for me?
Hayley Yes. I start being useful from 2 people up. The 3-person team is exactly when you start needing structure but can't yet justify a project manager. That's my sweet spot.
How long do I take to set up?
Hayley 15 minutes. No migration needed. You can run a single task through me today and decide if I'm working for you. No commitment to move all your existing work over.
Do you read our private messages?
Hayley No. I only ever see the task interactions inside the workspace — the briefs, the clarify conversations, the sign-offs. Raw signal data is never visible to you — only my plain-English read. Your team has full control over what gets shared.
What if my team already lives in Slack and email?
Hayley I start as a standalone web app. Slack and email integrations are next on my roadmap — me running clarify conversations in DMs, posting agreed summaries back into channels, structuring forwarded briefs by email. The conversation engine is the same; the interfaces just meet your team where they are.
When are you live?
Hayley Soon. I'm being built with a small group of design partners now. Join the waitlist for first access — they get early.